product mix

product mix
Mktg
the variety of product lines that a company produces, or that a retailer stocks. Product mix usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and consistency (the relationship between products in their final destination) of product lines. Product mix is sometimes called product assortment.

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  • product mix — ➔ mix * * * product mix UK US noun [S] MARKETING, COMMERCE ► the combination of products and services that a company sells: »The supermarket has a different product mix from its competitors to attract higher income shoppers. »There is scope for… …   Financial and business terms

  • product mix — gaminių sąrašas statusas T sritis radioelektronika atitikmenys: angl. product mix; product nomenclature vok. Erzeugnisnomenklatur, f rus. номенклатура продукции, f pranc. nomenclature de production, f …   Radioelektronikos terminų žodynas

  • product mix — product assortment All the product lines and items that a particular seller offers for sale …   Big dictionary of business and management

  • product mix — / prɒdʌkt mɪks/ noun a range of different products which a company has for sale …   Marketing dictionary in english

  • product mix — / prɒdʌkt mɪks/ noun a range of different products which a company has for sale …   Dictionary of banking and finance

  • mix — [mɪks] noun [countable usually singular] a group of different things combined together for a particular purpose: • If the investment manager picks the right mix of bonds, his total return should rise quickly. ˈasset ˌmix FINANCE a mix of… …   Financial and business terms

  • mix — mix, mingle, commingle, blend, merge, coalesce, amalgamate, fuse denote to combine or become combined with resulting diffusion or interpenetration of particles, parts, or elements. Mix, the most comprehensive of these terms, need not imply loss… …   New Dictionary of Synonyms

  • Product lining — is the marketing strategy of offering for sale several related products. Unlike product bundling, where several products are combined into one, lining involves offering several related products individually. A line can comprise related products… …   Wikipedia

  • product — noun 1 sth that is made or formed ADJECTIVE ▪ good, right ▪ We have a good product, but it needs to be marketed better. ▪ the right product in the right place at the right time ▪ innovative …   Collocations dictionary

  • product portfolio — A collection of products marketed by one company. An analysis of a product portfolio focuses on the interrelationships of products within a product mix The performance of the mix of products is emphasized rather than the performance of individual …   Big dictionary of business and management

  • product nomenclature — gaminių sąrašas statusas T sritis radioelektronika atitikmenys: angl. product mix; product nomenclature vok. Erzeugnisnomenklatur, f rus. номенклатура продукции, f pranc. nomenclature de production, f …   Radioelektronikos terminų žodynas

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